PR for Anyone
OCTOBER 19, 2021
This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?
PR for Anyone
AUGUST 25, 2022
Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you’re in insurance, talk about that.
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MaccaPR
OCTOBER 2, 2017
When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. There is no one Hispanic audience.
ImPRessions - Crenshaw Communications
OCTOBER 7, 2016
Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. The company struck PR gold with worker’s compensation and insurance industry pubs – exactly the company’s target audience.
PR Fuel
FEBRUARY 25, 2022
Most of the time, local and national outlets will simply ignore most of these releases. And in that online press release are strategic funnels to lead reporters and audiences to the real product — insurance. Give Reporters A Chance To Interview Leaders. And for that, they offered what the press always wants — an interview.
Mindful Marketing
JANUARY 16, 2022
As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”
Mora Communications
AUGUST 31, 2015
Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is.
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