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Building brand authenticity in a world of distrust

Stephen Waddington

Digital communication has become a war zone. Even the language that we’ve adopted to describe modern corporate communication has military overtones such as disintermediation, rebuttal, hyper targeting and media weaponisation. Privacy is set to become a critical for brands if it isn’t already.”

Brand 109
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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. For COVID-19, this may relate to mental health issues and financial implications that have long-term ramifications. A: Listen.

Crisis 78
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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180
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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Career paths will evolve.

Agency 84
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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Ransomware incidents: Ransomware has emerged as one of the most pernicious and financially damaging cyber threats.

Education 111