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A Beginner’s Guide to Digital Media

5W PR

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78
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How To Use Personas in PR

Doctor Spin

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Which Persona Type Is Best?

How To 52
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5 Ways Associations Can Save Time on Marketing and Sales Efforts

PR 20/20

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. How do they consume information? What are their most common FAQs? Here's how.

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How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

PR 20/20

If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. Your consumers or clients? Focus on producing a blog that’s great for your readers.”.

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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Do buyers really consume 50 pieces of content?

B2B 113
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A Guide to Crafting the Perfect Content Format Mix for Audience Engagement

Contently - Strategy

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Guides and eBooks: These long-form, comprehensive resources offer an opportunity to showcase expertise, provide in-depth insights, and generate leads. Elevate your content strategy with our curated insights.

B2C 52
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 34% said ebooks. 97% of respondents said video content and communication were useful after making a purchase. Annual spending on PR software grew 14.7%

B2B 122