Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. An Abundance of Data.

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Data-Driven PR Data Analytics Technology 120

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. Could HAROLD exist?

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Employee Data-Driven PR Communications Software 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing to promote a sense of thought leadership. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Consumer survey data can be pitched effectively to relevant B2B media just like a poll of 300 retail executives can. This is a mistake.

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B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Here are some compelling reasons why tech PRs should embrace the trend.

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Storytelling Data Data-Driven PR Infographics 189

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

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Trends Data SEO Consumer 88

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.” appeared first on Crenshaw Communications.

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Storytelling Data Survey Financial 149

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. Now you need a team to work harder, better, faster, and stronger.

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Data-Driven PR Marketing How To Engineering 60