Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”

Survey 123

Survey Measurement Public Affairs Storytelling 123

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. For the original blog, please visit here.

Conference 59

Conference Consumer Social Media Google 59

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. So how do we make a great first impression with content? Virality Is M eritocratic.

Viral 120

Viral Journalism Advertising Advertising 120

Beyond PR

SEPTEMBER 26, 2016

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. More than 53 percent of public relations professionals state that measurement is their biggest skills gap. Author Katie Gaab is a content marketing specialist for Cision.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Landis PR

SEPTEMBER 18, 2023

The common thread in an effective sustainability plan for events is communication. Check out the PRGN Presents podcast to hear more as Abbie Fink from HMA Public Relations and I talk more about the topic of event sustainability.

Government 69

Government Measurement Groups Corporate 69

Stuart Bruce

FEBRUARY 11, 2016

This is VR as just another step in improving ‘content marketing’ to tell better stories. But it’s not just consumer PR where VR can play a role. Even in very traditional areas such as public affairs and lobbying VR can play a role. So what are you waiting for? Buy a Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.

Storytelling 40

Storytelling Brand Branding Wireless 40