NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. With NewsWhip, brands can move from a delayed reaction based on hindsight to strategically acting with foresight.

Brand 78

Brand Branding Comparison Measurement 78

NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. This post saw 35.2k “love” reactions in comparison to only 464 “angry.” Indignation wasn’t limited to just fans of the sport, but commentators, coaches, and current players themselves. interactions.

Crisis 114

Crisis Sports Media Facebook 114

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Rising audience-side misinformation. The modern definition of misinformation has certainly become more contextual. Examples of this were highlighted with articles about vaccine side effects from late 2021.

Crisis 78

Crisis Brand Branding Airlines 78

Cision

JULY 25, 2016

Which is odd, since this is a key aspect of how communication and marketing professionals should be viewing the dynamics of these networks. And if a superuser is adversarial to your brand, even superfluous engagement may be damaging to a brand’s reputation. Superusers are the 1%. The transition from superuser to supernova.

Facebook 120

Facebook Instagram Measurement Twitter 120

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. In comparison, other outreach tactics tend to take significantly more time to put together, and often have a lot more at stake in terms of production and outreach day-allocation budgets. Having viral potential. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Greater reach but also a potential reputation issue.

Tools 136

Tools Publicity Measurement SEO 136

NewsWhip

JUNE 23, 2021

That’s where everyday people, the sort of the more rank and file residents of a community are going to be most likely to find out about a project and sign up to take an action about it. So, you need a strategy for Facebook that’s much more oriented towards communicating with the public. You can just happen.

Data 78

Data Media Analytics Energy 78