Sword and the Script
OCTOBER 21, 2014
I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. The most active category of business in digital media, social or otherwise, tends to be retailers, followed by the regulated industries which the researchers categorize as chemicals, banks, utilities and mining/oil production. Yeah, not many.
Bianchi Biz Blog
APRIL 5, 2021
While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.
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Mindful Marketing
DECEMBER 28, 2019
That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind. Spanish retailer Zara , however, has developed ultra-responsive production processes that allow it to move from product conception to consumer within a few weeks.
PR Breakfast Club
MAY 12, 2014
In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.
Mindful Marketing
FEBRUARY 12, 2022
Ephrat Livni, writing for Pocket , further unpacks the essence of wit : “The wittiest among us are simply people who make unusual connections between words and ideas. For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps.
Masters in Communications
OCTOBER 30, 2018
As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. And in either case, consuming stories significantly increases empathy towards other people, particularly people who were previously thought to be difficult to relate to.
Mark My Words
MARCH 15, 2022
The Prime Minister pledged to ease the burden on consumers – and to ditch Russian oil and gas. Shock after diesel tops £2 a litre: MOTORISTS on the Isle of Wight are paying a staggering £2 a litre for diesel – believed to be the most expensive in the UK, writes Steph Spyro. This is 10p more expensive than the previous day.
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