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Managing Reputation: The Importance of Public Relations for Real Estate Companies

Victorious PR

For real estate companies, reputation management is an essential part of doing business. This is why public relations is so important. With the right public relations strategy, a real estate company can protect and enhance its reputation, and ensure that it stands out from the competition.

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Why Strong PR Is Essential in Real Estate

Victorious PR

In today’s highly competitive real estate market, it’s more important than ever to have a strong public relations strategy. Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. Real estate company buyers are more likely to be paging through these journals than Wired. How trade coverage wins.

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Using Social Media to Get PR

PR for Anyone

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. The reporter put out an urgent request on Twitter for a real estate agent with a home for sale in that area to use for his segment. Want Publicity? It was a win-win situation.

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Expanding into the Hotel Industry

The Hoyt Organization

Features in each local market – as well as placements in national real estate media along with hospitality journals appeared once the acquisition took place. Then, once they were completed, the property in question served as a case study of success once the property was ready and available for occupancy.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do.

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Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Her passion for her town turned into quite a bit of amazing publicity for her. Anyone can get publicity! She lost a son to suicide. PR FOR ANYONE.