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Real Estate Disruptor and Technology Startup

The Hoyt Organization

A real estate disruptor that is a technology startup company was ready to launch in the marketplace. BidMyListing was introducing a groundbreaking concept where real estate agents actually paid the homeowner to list their house.

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Why Strong PR Is Essential in Real Estate

Victorious PR

In today’s highly competitive real estate market, it’s more important than ever to have a strong public relations strategy. Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation.

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Managing Reputation: The Importance of Public Relations for Real Estate Companies

Victorious PR

For real estate companies, reputation management is an essential part of doing business. With the right public relations strategy, a real estate company can protect and enhance its reputation, and ensure that it stands out from the competition. This is why public relations is so important.

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Standing up for real estate mogul Kris Lindahl: 4 reasons I love his marketing approach

Communications Conversations

The (overly) popular real estate mogul has been seen on bus sides, billboards and even in the sky (over Allianz Field and Target Field recently) via his airplane giveaways. But, as I started researching Kris Lindahl for myself (I used him/his company as a case study in my class at the University of St. God dammit.

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Using Social Media to Get PR

PR for Anyone

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. The reporter put out an urgent request on Twitter for a real estate agent with a home for sale in that area to use for his segment. This instantly caused home prices to rise in the area.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

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Expanding into the Hotel Industry

The Hoyt Organization

Features in each local market – as well as placements in national real estate media along with hospitality journals appeared once the acquisition took place. Then, once they were completed, the property in question served as a case study of success once the property was ready and available for occupancy.

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