Branding Interviews Product Launch Storytelling 
5W PR
JANUARY 3, 2024
Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.
ImPRessions - Crenshaw Communications
MAY 1, 2019
Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Insufficient interview prep. Insufficient research.
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Prohibition
AUGUST 29, 2023
Benefits of Food PR for Launching New Products and Menu Items Food PR offers numerous benefits for businesses looking to launch new products and menu items. Firstly, it helps create brand awareness and generate excitement. Utilise the power of storytelling to create a connection with your audience.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Find creative ways to make the standard announcement.
MaccaPR
MARCH 12, 2019
Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Branded content can help a company differentiate its offering through insights and thought leadership.
OnePitch
APRIL 14, 2022
Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?
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