category industry-news Branding Customer Service How To 
Flack's Revenge
DECEMBER 7, 2020
.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? So, adding the words “secret sauce” to your solution news should make it a natural media magnet, right? Secret Sauce Origin Story. Ah, were it so easy.
Cision
NOVEMBER 11, 2016
Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? How can brands keep up?
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ImPRessions - Crenshaw Communications
MAY 1, 2018
Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline. This typically comes in the form of expertise unique to your executive, company, or industry. Research current news and trends.
Katie Paine's Measurement Blog
MARCH 9, 2023
If you are told to just show the “good news” you have crossed to the dark side. Chances are about 50% of raw data will fall into one of those two categories. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Next you need to check for duplicates and spam.
NewsWhip
JUNE 10, 2021
I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to every customer service interaction.
Buzzstream
FEBRUARY 9, 2024
Let’s break down exactly what a press release is, the different types of press releases, some industry best practices, and, most importantly, the anatomy of an effective press release. A press release is an official statement or proclamation announcing news that provides relevant information to the media.
Buzzstream
JULY 10, 2024
And it just feels like we’re almost back there again in certain parts of this industry. I If we look at where this industry started to take a shift, we will probably start doing some version of what we now call digital PR in 2015. We started looking at how to use PR to build clients links. Now, hold my hands up.
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