Branding Content Marketing Product Launch Storytelling 
ReimaginePR
JUNE 13, 2016
So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched.
Prohibition
AUGUST 25, 2023
With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty.
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B2B PR Sense
JANUARY 5, 2018
A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster.
PRSay
NOVEMBER 5, 2018
Eighty-five percent of people say they’d like to see more video from brands. It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Now is the time. Enhancing press releases with video. Syndication with video.
Prohibition
JUNE 17, 2021
It’s unlikely these days that you would go on any social media platform and not see some form of video content when scrolling… In fact, it’s become so popular that we now have dedicated social media platforms specifically for video content such as TikTok. Stay on brand. Above all – agree your budget, and stick to it!
Beyond PR
APRIL 13, 2016
When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.
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