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How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. I reflect that in my brand.

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Revisiting Social Media: Power, Performance and Planning

PR in High Definition

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

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Journalists

PR for Anyone

I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. Start on social media and be “social.” See what kinds of things they’re posting on social media.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.” Photo credit: alhovik.

Resources 214
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Influencers

PR for Anyone

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? It’s s dicey question. They can be valuable IF you find the right one. PR FOR ANYONE. It is an option.

How To 234
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Position Yourself as an Expert in Your Industry

PR for Anyone

It’s important to put out regular content, to be featured in the media. Social Media and Influence. Does your social media reflect who you are and what you do? This goes for the media but also your potential clients and customers. Is the branding consistent? Is the messaging consistent?

Industry 130
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Pitch Around Elon Musk and Twitter

PR for Anyone

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. First and foremost, if you are a marketing or social media person, what does that mean? Having you pitch the media. There are so many story angles around this topic. Financial Stories.

Twitter 130