Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. What role do you see social media play in reputation and crisis management today? What role does social media play in your job?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Another would be to simply thank current clients for their commitment to your brand. Oftentimes, offices are less occupied when the holidays are around the corner. Strengthen your Office Culture.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Crisis Management and Sensitivity: Given Hong Kong’s complex environment, especially in recent years, businesses need to be ready for crisis management. Crisis Management: Prepare for crisis management with a clear, responsive plan.

Marketing 92

Marketing Local Crisis Management Internal 92

The Stalwart Blog

APRIL 26, 2020

People aren’t consuming news reports like they did 20, 30 years ago. I listen to a few radio stations throughout the day, and they always do this. I’ve even heard of news radio programs where they post the stuff on their website to get people to go to their website. They’re just looking for news blurbs.

Crisis 78

Crisis Local Facebook Social Media 78

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

CNN’s Jake Tapper, for one, hasn’t shrunk from calling out the administration for its own brand of “alternative facts.” We in PR like to talk about how every brand is now a media company, but every major media company is also a brand. Like any other consumer products, they stand for something.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156