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News Release vs. Press Release: What Are the Differences?

PR Fuel

Also, we explain how each type of release can help promote your business. Keep reading and grow your business’s brand reputation today! For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Creativity helps express company values in a distinct brand voice. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. Creative PR helps B2B brands be accessible.

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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

These are the people who shape the narrative around your brand. You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Small Business Version.

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

For any product or service that is centrally or even tangentially tied to Black Friday, Cyber-Monday, Giving Tuesday or Small Business Saturday, start strategizing now. Or, find a meaningful way for a company to get involved with Giving Tuesday or Small Business Saturday. Strategize for Thanksgiving shopping stories now.

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7 Social Media Trends that came into play in January 2021

Prohibition

So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so! during the height of the 2020 Christmas holiday season, in comparison to the same period in the previous year. Social ad spend skyrocketed in Q4 2020. Apple iOS 14 privacy features may impact ad targeting on Instagram.

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What Are the Different Types of Press Releases?

PR Fuel

In comparison, the travel industry went down by over 35 percent. However, a quality written press release can be just the boost your business needs. During the past two years, small businesses have been hit hard by the pandemic. By mid-2020, over 40 percent of small businesses had temporarily closed down.

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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

You can include informational articles, product comparisons, videos, special offers, et cetera. This free guide can help agencies and brand marketers alike prove (and improve on!) Start your email series with an offer, such as a free whitepaper. Then set up a series of emails that will follow that initial download email.

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