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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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7 Social Media Trends that came into play in January 2021

Prohibition

TikTok, yet again, made another bold move within the world of social media marketing as they announced their first ever global partnership with creative transformation company, WPP. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so! Social ad spend skyrocketed in Q4 2020.

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What Are the Different Types of Press Releases?

PR Fuel

In comparison, the travel industry went down by over 35 percent. However, a quality written press release can be just the boost your business needs. During the past two years, small businesses have been hit hard by the pandemic. By mid-2020, over 40 percent of small businesses had temporarily closed down.

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Or if a client doesn’t immediately have a tie to a hit show, get creative. Or, find a meaningful way for a company to get involved with Giving Tuesday or Small Business Saturday.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. She subsequently developed her own fashion brand and became a successful businesswoman.

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