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Capture viral behavior with strange projects

Marketwired

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100
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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

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How to Pitch Social Influencers

Cision

Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Sure, that is always the great debate but in order to create organic content with influencers you need to create a network, leverage relationships and shape the conversation about a brand. Success Stories.

Pitching 120
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Scale Content Marketing: Employees are the Secret

Sword and the Script

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. Drop “going viral” as a goal. Focus on consistently producing the types of content that gains continuous traction. The secret to scale is employees.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120
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Behind the Headlines With Dan Gregory

Cision

Learn how to build a brand journalism strategy with our free white paper! My experience in military communication was essential to being able to contribute effectively to these campaigns. What’s the biggest lesson you learned from your first position? Is your content driving results?

Policies 120
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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. Not to mention, this is a low-cost campaign that provide the brand that authenticity we all strive toward. Don’t just push out the first article/course/white paper you think of.

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