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3 (relatively) easy ways to get your brand started on TikTok

Communications Conversations

However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet. Instead, we’ve seen very few brand case studies so far. This isn’t surprising considering the following factors: Brand social teams are already taxed.

Brand 60
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2020: The Year Data Saved The World

Waxing UnLyrical

Think about it. In his post, Jonathan goes through his thought process, from identifying the problem (plenty of COVID-related data on college kids, but none for K-12), to rolling up his sleeves and doing something about it. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

Data 106
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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

I caught up with her this week to talk about what she’s learnt in the past two years and her plans for the next 12 months. Other professions such as finance, banking, law and accountancy are upskilling en masse. It also induces being part of creativity in AI groups. Kerry has taken on the role of chair of the panel for 2020.

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Monday Roundup: Closing Out 2014

Waxing UnLyrical

Give Your Brand A New Year Makeover. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. In this post for Top Rank Marketing , Brooke Furry explores how digital marketers can prevent burn out by improving personal health, professional habits, and creative pursuits.

Web 73
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Death to the RFP

Shift Communications

He talked about how the press release had become a largely meaningless tool, a toothless artifact of a disconnected past. And I’d like to hear your ideas about what works and what doesn’t. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). Press Release!

Agency 60
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Why so many Employer Brands struggle with social media

Communications Conversations

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

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Who talks to (and about) colleagues like that?

PR Conversations

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Who talks to (and about) colleagues like that? As Kirstene Stewart states, “Homogeneity is a creativity killer.” What qualities do you most dislike in a PR practitioner?