Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Published attendee registration fees were waived en masse.

Trade Shows 106

Trade Shows B2B Marketing Conference 106

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

JANUARY 12, 2019

I’m en route to York on LNER for lunch with my daughters today. Sarah’s book How to get a job in PR is also worth looking out. There are applications in every industry and market. Something new for 2019. Let me know what you think. We’re gathering from the corners of the north to set the world to rights.

Case Study 62

Case Study B2B Healthcare Energy 62

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Trick or Tweet?

Small Business 51

Small Business Tourism Measurement Social Media 51

MaccaPR

MAY 12, 2016

Marketing guru Don Peppers (right) wrote in his memoir that he’d tell clients if they ever lost their jobs, his agency would have an empty office with a phone waiting to support their search for their next position. If a client or co-worker is fired, be the first reassuring voice they hear and the first to take them out to coffee.

Reputation 48

Reputation Newspapers Meeting Blogging 48

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. Two en dashes should be used mid-sentence either side of an emphatic comment from the author. Brackets can also be used at the end of sentences, in the same way en dashes are used above. bucketload.

Writing 95

Writing Google Comparison Government 95

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] Functional level – Public relations should be an integrated communication function and separate from other management functions including marketing.

Communications 60

Communications Analysis Web Handbook 60