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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If content is part of your next plan click the link and take note!

Tools 136
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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

Forget googling for your holiday, we will all have an ‘e-agent’ inside a watch or piece of jewellery that will book our flights and accommodation. (Yes Soon, marketers will have to design their campaigns around algorithms as well as humans. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59
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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. Research your article thoroughly to find reputable sources of information.

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How to Spy on Your Competition & Steal Their Secrets

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. ” So it looked at these (and more) content marketing innovators and modeled its tactics.

How To 198
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s For this, I apologize.

Marketing 101
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Be Human: 4 Lessons From xPotomac 2015

Cision

If that’s even close to being true, you will have to shift your content marketing strategy. After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. Want your content to stand out?

Crisis 120
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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. So it looked at these (and more) content marketing innovators and modeled its tactics.