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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

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Growing a Business Through Public Relations

5W PR

The goal can be to build brand awareness, get attention for a new product launch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence. Interesting Stories.

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Trending Sources

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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

When Popeyes launched its sandwich on Aug. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. 12, the country took notice. And at MediaSource , driving big results is what we’re all about.

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Newsjacking Tragedy

Rock the Status Quo

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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Coming Out on Top of a PR Crisis

Critical Mention

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis.

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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

When crafting social content, lean on trends and publish content with a high virality rate. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. Download our free Product Launch tip sheet.