Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Write a snappy email subject line that will grab attention, but stay away from clickbait. Here are some tips for how to make that happen: Get to the point. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either.

Brand 60

Brand Branding Journalism Product Launch 60

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. How does it figure in PR? Outcomes as we discussed, are clearly measurable.

Employee 40

Employee Measurement Social Media Product Launch 40

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Earned media from a reputable source your audience trusts is going to have the biggest impact. Expand social media presence. Gain audience insights. Follow her on Twitter @dcapriato.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

SEPTEMBER 22, 2015

Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. She is also the Italian translator for US blogger Steve Pavlina. Online she can be found on Linkedin and Twitter.

Interviews 40

Interviews Enterprise Corporate Internal 40