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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media. Source: Journal of Public Relations Research 1 Bourne, C. In Wikipedia. Journal of Public Relations Research, 27, 322 – 336.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

In Wikipedia. link] As the study of the Theory of Mind evolved, researchers found that it plays a crucial role in social cognition and interpersonal relationships. Understanding the emotions behind social media interactions. Please support my blog by sharing it with other PR- and communication professionals.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Why accuracy in content marketing is important.

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Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories.

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For whom the bell tolls

Stephen Waddington

In 2011, the Bureau of Investigative Journalism covertly recorded some of the firm’s executives boasting of its UK government connections to journalists posing as agents for the government of Uzbekistan. It was also criticised at the same time for anonymously editing Wikipedia pages on behalf of clients. Thanks for stopping by.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Simple, right?