Remove Blogging Remove Film Remove Measurement Remove SEO
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below.

Video 153
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. A public-facing CEO.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. Virtual events.

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. It’s also interesting to gauge the number of films articles often feature in a ranking if you want to make your research even more granular.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Experiential storytelling.