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Your Questions About HubSpot Sales Hub, Answered

PR 20/20

L et’s face it: Digging up the answer to a sales CRM question can be a major time suck. Most of us don’t have an extra hour to sit on the phone with a customer support rep or sift through self-help articles for our answers. Learn more about Cleveland’s HUG and how you can become a member here.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

Unless you’ve been living in some far-off land for the last 15+ years, I’m willing to bet you've at least heard of HubSpot. HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. And that’s a great question.

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

That’s why we need a great digital experience, and a tech that is powerful, easy to use, and cross-departmental friendly (think: marketing, sales, service). This is just what HubSpot did with its new platform releases, debuted exclusively at INBOUND. Marketing Hub. Marketing automation is HubSpot’s bread and butter.

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New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

A new dish at your favorite restaurant. A new show in your Netflix queue. A new instructor for your daily Peloton ride. For many of us, the answer is likely “it’s been a while.” And would your answer change if we told you there is a single platform that offers those capabilities. Adding Users.

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5 Ways Manufacturers Can Measure Marketing Performance With HubSpot

PR 20/20

What about the blog posts we published? But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. TOFU marketing activities are informational and help create awareness of your product or service. Blog articles.

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7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

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5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

PR 20/20

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Instead of talking about artificial intelligence, actually use it. Not many, as it turns out.