PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. But first I want to take a moment to tell you how it all began. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JUNE 4, 2022

I rode the WMATA bus down Wisconsin Avenue. It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). My previous employer had sold a mid-sized PR firm, her husband had started this business, and recruited me to join.

Survey 78

Survey Public Affairs Government Community 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. But first I want to take a moment to tell you how it all began. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency.

Financial 52

Financial Conference Agency Resources 52

ZudePR

FEBRUARY 5, 2019

With just 200 days until the 29 August compensation deadline, it’s high time you ransacked the attic and did something about your PPI. I am one of those people, and I think I’ve got three! You’ve probably read that you only get PPI compensation if you were mis-sold. My PPI story.

Banking 72

Banking Insurance Insurance Policies 72

ZudePR

APRIL 8, 2018

In this post, I’ll share with you the exact process I used to get ten highly intelligent people – all with different skills – to read and comment on my first draft. Alpha Readers Let’s start with a definition. I can only speak for myself here (tautology klaxon.that’s why I require alpha readers). D: Have a niche skill.

Google 101

Google Writing Skype Technology 101

ZudePR

MARCH 22, 2018

with a certainty that your work will be on sale soon? In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. I sincerely hope my story inspires you to do the same. I didn’t mind, I was learning.

Writing 83

Writing Google Blogging Exercises 83