Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Attribute/drive creative social PR campaigns.

Big Data 92

Big Data Data Publicity Analytics 92

Bad Pitch Blog

JANUARY 13, 2016

Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Social Media & Blogs : We prefer covering newer territory. Like when pitching blogs and social media were still new. The good news? The bad news? news release.

Pitching 40

Pitching Media Relations Media Big Data 40

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. The process starts by detecting news stories and social media posts as soon as they appear. It then gathers engagement data on each story, and calculates the rate of change of that engagement.

Media 88

Media Data Reddit Crisis 88

Onclusive

MARCH 21, 2019

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach.

Big Data 225

Big Data Data Meeting Measurement 225

Onclusive

MARCH 21, 2019

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach.

Big Data 150

Big Data Data Meeting Measurement 150

Cision

SEPTEMBER 1, 2015

Now, text analytics, widely available demographic data and the ability to harvest media in near real time can provide more detailed insights faster than ever before. For example, here are the results from Cision’s social media listening solution for a search about realtors in a particular geographic area.

Measurement 120

Measurement Trends Analytics Data 120

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121