Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in.

B2B 60

B2B Media Automotive Pitching 60

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. Believe it or not, 20 or so years ago, most PR firms used to charge extra for measurement, or provide none at all, claiming, “PR is immeasurable.”

Analytics 50

Analytics Measurement Crisis Communications Tools 50

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Marketwired

FEBRUARY 16, 2016

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. She holds a B.A. in Philosophy from Loyola University Chicago, and an M.A.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JULY 29, 2021

But not only that, when our analysts kind of get a hold of that data, they’re able to be much more prescriptive. And that’s what I was kind of alluding to before was we can say, hey, you need to dial up media relations with these specific outlets or reporters. How do you deal with that? Brian: Yeah.

Brand 78

Brand Branding Marketing Data 78

Flatiron Communications

MAY 2, 2017

Pretty soon, I needed to find a new business prospect’s email, and I remembered this tool, which purportedly “uses big data and machine learning algorithms to find the email address of any professional in any company in one second.” The above tools have as their focus professionals plying the art of media relations.

Tools 45

Tools Twitter Report Pitching 45

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. Original data also increases the chance that your brand will receive coverage.

Data 79

Data Meeting Measurement Guidelines 79