Waxing UnLyrical

NOVEMBER 9, 2016

The need for truth and transparency within public relations was born out of necessity after the communication industry had developed a black-eye by turning a blind eye to ethics. ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts.

Storytelling 95

Storytelling Measurement Ethics Web 95

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Big Data 167

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” I still have my notes.).

Creativity 101

Creativity Storytelling LinkedIn Conference 101

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. This plan brings vision, intention and qualitative and quantitative measures to track our progress.

Privacy 60

Privacy Mobile Ethics Conference 60

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.

Interviews 79

Interviews Ethics Conference Leadership 79

Newsfile

DECEMBER 20, 2023

This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives. They developed a tool with WWT, which helped them use big data to make better decisions and improve how they work. First, different companies report varied data , leading to inconsistent ESG measurements.

Tools 52

Tools Report Energy Case Study 52