Contently - Strategy

NOVEMBER 12, 2020

I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. ” So why hasn’t there been more attention and investment in content?

Brand 145

Brand Branding Healthcare Enterprise 145

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Flack's Revenge

AUGUST 9, 2016

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur.

Trends 135

Trends Marketing Pinterest Social Media 135

Flack's Revenge

AUGUST 23, 2016

Bloom: Of course everything needs to be distilled down to a way it can be consumed I guess… Dylan : Yes, even though there’s massive contrasts, contradictions and nuances and other dynamics to their art, and them as people, but there’s the one thing, idea that most people have about then. Do you agree with them? Absolutely.

Brand 120

Brand Branding Big Data Technology 120

Polaris

MARCH 31, 2015

Some of the key findings include: CMOs are looking for strategic insights from people, publications and vendors to deal more effectively with technology and big data. Marketing executives are consuming more content traditionally targeted to IT readers. Where to find him: [link]. 7: @AlanSee | Alan See.

Twitter 60

Twitter Social Media Big Data Sports 60

PR 20/20

JULY 24, 2019

Vasquez shared what we (marketer + machine) are already achieving together and will continue to in the future: Clustering and interpreting consumer data in real time. Marketers have a ton of data on their hands. However, we understand the word “data” can be intimidating. Do not fear!

Marketing 59

Marketing Data Technology Analytics 59