Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 27, 2018

is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

Analytics 100

Analytics Measurement B2C Construction 100

Cision

JANUARY 16, 2017

It’s a smart upstart company whose clients are unlikely to be representative of all rideshare drivers, presumably due to lack of awareness across customer demographics and geography. Vugo is an example of a small company that can extract and share its customer information to create useful content.

Data 120

Data How To Retail Ethics 120

prTini

NOVEMBER 7, 2014

The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. Get it Done: 35 Habits of the Most Productive People (Infographic). Twitter Not Top Spot for Influencing Holiday Shoppers. 5 Top Social Media Campaigns of 2014. How to Cure Your Workaholic Addiction.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. She holds a B.A. cookies ‘n cream.

Creativity 100

Creativity Pitching Writing Conference 100

PR Breakfast Club

JULY 6, 2015

According to HubSpot’s Marketing Benchmarks report, companies who post more often get more traffic. Understanding the data behind these studies can help you understand how often you need to post. 5) Use Data Daily. Even the layout of the content and how “skimmable” it is can make a difference in how readers see your site.

Data 28

Data Pinterest Social Media Big Data 28

Shift Communications

OCTOBER 31, 2016

Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis.

Analytics 60

Analytics Data Analysis Technology 60