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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Seek out public sector websites such as GOV.UK News has a finite shelf life.

Tools 203
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Wire Service Fraud: Are You Seeing It, Too?

Rock the Status Quo

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks.

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Wire Service Fraud: Are You Seeing It, Too?

Rock the Status Quo

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks.

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Perception, Reality, and Public Relations

Waxing UnLyrical

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. Then I explain (for the bazillionth time) that that is the beauty and the challenge of public relations.

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Brains vs. Bots

Deirdre Breakenridge

I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. Yahoo declined” Now imagine if Yahoo had bought Google. Who’s kidding who, it’s hard.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). By creating several tailored media pitches, we were able to gain coverage across a number of publications and verticals. Our core media target was travel publications.

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3 Lessons Fractl Learned From Creating and Promoting Holiday Content

Buzzstream

Most major online publications already have a full content calendar during the holidays. In addition, any extra time you spend beforehand creating the campaign and developing the pitch strategy will ensure the highest-quality content is delivered to potential publications while the holiday is still relevant.

Pitching 105