Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

PRSay

FEBRUARY 3, 2023

Spanning more than 30 years in government public relations, Boswell began her career in 1973 as the director of public relations for the Georgia Department of Human Resources and the Georgia Office of Child Support, where she worked until her retirement. Her public service centered on children’s issues and PR education.

Public Affairs 78

Public Affairs Government Journalism Banking 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. Still others, including Bank of America, Ford Motor Co.

Corporate 338

Corporate Policies Groups Public Affairs 338

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Susan Beatty, vice president-public affairs and communications, U.S.

Communications 83

Communications Public Affairs B2C B2B 83

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” The Basic PR Model. ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. Public Affairs – Apprenti. We have also elevated the program at a national level, securing coverage in top-tier national publications including Forbes and Inc. Social Media – The Shop.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Beyond PR

SEPTEMBER 26, 2016

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. More than 53 percent of public relations professionals state that measurement is their biggest skills gap. But why can’t they accurately prove the value of their efforts?

Measurement 40

Measurement Banking Public Affairs Strategy 40