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How public relations responded to COVID-19

Stephen Waddington

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131
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In Memoriam: Cecilia Anne Boswell, APR, Fellow PRSA

PRSay

Spanning more than 30 years in government public relations, Boswell began her career in 1973 as the director of public relations for the Georgia Department of Human Resources and the Georgia Office of Child Support, where she worked until her retirement. Her public service centered on children’s issues and PR education.

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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Cision

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Before tuning into the webinar on Wednesday, September 21 at 12 p.m.

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A Search for Identity … Whither Public Relations?

Waxing UnLyrical

I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” Corporate social responsibility must become part of the organizational DNA, led by the public relations professional who inherently understands public awareness, public perception, and public opinion.

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Why ROI and PR are like Oil and Water

Doctor Spin

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” The Basic PR Model. ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

Susan Beatty, vice president-public affairs and communications, U.S. Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. We continue to get calls today for interviews based on that one release.

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Corbyn- PR Revenant?

Mark My Words

The image of besuited public affairs consultants dropping business cards into the canvas sling bags of bearded old Trots is amusing but could be the sign of stranger things to come. PR professionals have long been in awe of mass movements, particularly when they are young and digitally networked.