Shift Communications
AUGUST 2, 2022
At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.
Rock the Status Quo
DECEMBER 10, 2015
Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. I’d explore what opportunities I can find with my client related to the new vertical or niche market. Let me give you an example.
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Rock the Status Quo
NOVEMBER 12, 2014
Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. Let’s use the example of a luxury residential real estate client. Who buys expensive homes?
Victorious PR
JULY 25, 2022
Whether B2B or B2C, your business is only as good as your sales. For example, a startup will want to make sure its target clientele base has a reasonable opinion of it and trusts its marketing claims. How to Use Your PR Coverage to Scale Your Startup. No matter what sort of business you just started, you need clients.
Waxing UnLyrical
DECEMBER 4, 2018
If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?
Solo PR Pro
AUGUST 9, 2022
Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.
Waxing UnLyrical
APRIL 11, 2019
For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Sometimes, that pro-bono relationship can help transform an agency’s culture. It did for Strategic America (SA).
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