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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Dawn Buzynski leads the award-winning public relations team at Strategic America.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Dawn Buzynski is an accredited public relations practitioner (APR) with 17 years of experience in public relations and marketing, and leads the award-winning public relations team at Strategic America.