B2C Consumer Marketing Real Estate 
Shift Communications
AUGUST 2, 2022
At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.
Rock the Status Quo
NOVEMBER 12, 2014
Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. Let’s use the example of a luxury residential real estate client. Who buys expensive homes?
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Waxing UnLyrical
DECEMBER 4, 2018
If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Authentic reviews and user-generated content is more important than pushed-out marketing messages.
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Authentic reviews and user-generated content is more important than pushed-out marketing messages.
Sword and the Script
OCTOBER 16, 2018
It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. That my takeaway from this interview published today with a gentleman who has a history in marketing automation. Marketing automation isn’t an auto-pilot type function as most companies would like it to be.
Waxing UnLyrical
MAY 27, 2016
We all know visual content is consumed faster and shared more often than text. Dawn Buzynski is an accredited public relations practitioner (APR) with 17 years of experience in public relations and marketing, and leads the award-winning public relations team at Strategic America. What a Duck Can Do.
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