article thumbnail

DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

article thumbnail

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Your PR Coverage to Scale Your Startup

Victorious PR

Whether B2B or B2C, your business is only as good as your sales. We are the go-to agents and PR specialists for personal branding for startups and entrepreneurs, real estate professionals, cryptocurrency projects, and more. How to Use Your PR Coverage to Scale Your Startup.

article thumbnail

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. What can I do when I’ve maximized that audience?

Pitching 100
article thumbnail

Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

After graduating from the University of Central Florida, where she conducted research in virtual reality and password information security, Ebony took a job with 7-Eleven as part of the real estate department. The agency has worked with smaller B2B and B2C companies, consultants and startups, too.

Meeting 52
article thumbnail

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Trends 77
article thumbnail

Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

” The user base is far more intergenerational than say, Instagram or Twitter, which means it’s prime real estate for content that recalls the reader’s “golden years,” whether you’re trying to connect with retirees over 65 or millennials recalling the ’90s. Your brand voice on LinkedIn.

Brand 111