B2C Branding Crisis Print 
Cision
JULY 31, 2015
Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Establish a crisis communication plan now rather than later. So, print a handout.
Prohibition
SEPTEMBER 27, 2022
Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.
Bianchi Biz Blog
FEBRUARY 1, 2024
Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.
Shift Communications
DECEMBER 6, 2022
In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning. These anecdotes, personalized reflections and insights bring the pillars of the organization’s brand strategy to life. The events of the past few years permanently disrupted both leadership approaches and expectations.
Prohibition
JANUARY 20, 2021
With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. However, it all depends on how you use it.
Contently - Strategy
AUGUST 22, 2019
It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. That’s why the brand’s med school calculator is such an incredible tool. Citi Entertainment. Let’s be honest.
Beyond PR
APRIL 13, 2018
With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. Brand value can be measured by a variety of media channels including broadcast, print and social. Leaving critical gaps in coverage can have a big impact on crisis planning or campaign monitoring.
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