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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

But a well crafted PR program can have a powerful impact on B2B businesses, too. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Here’s how B2B PR supports sales.

B2B 170
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Eight Best PR Practices For Startups

ImPRessions - Crenshaw Communications

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. So, don’t be afraid of positioning a startup within a new and exciting category.

B2B 232
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10 Signs It?s Time To Invest In PR

ImPRessions - Crenshaw Communications

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. You have news. The most common trigger for hiring a PR agency is a hot new product or service. You have no news.

Education 178
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PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

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Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

The lifeblood of any startup is new customers. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Myth: An innovative product will generate its own PR. Myth: PR only works when you have news.

B2C 120
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. There are some PR tactics that can help.

Branding 196
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190