B2B, Marketing, Pitching and Trade Shows

B2B

Marketing

Pitching

Trade Shows

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows

Trade Shows Content Marketing Conference Marketing

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

SEPTEMBER 10, 2019

This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

Survey

Survey B2B Marketing Trade Shows

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Trending Sources

How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course.

Conference

Conference How To Trade Shows Leadership

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 51% say finding leads that convert.

B2B

B2B Report Marketing Survey

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully.

Media

Media Nonprofit Pitching Analytics

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

MAY 16, 2020

And that’s the theme for this week’s Unscripted Marketing Links [UML]. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches.

Survey

Survey Media Relations Pitching Media

Is Media Relations Getting Harder?

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. For example, pick a trade publication in any vertical market and study the headlines. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. The alternative?

Media Relations

Media Relations Media Trade Shows Journalism

Procurement Secrets for Selecting the Best Automotive PR Agency

Bianchi Biz Blog

APRIL 24, 2023

If the agency has proven it already has the skills, proficiencies and strategic expertise in your sector or category, it will require less work and less time for your marketing team to direct the work. This means your marketing staff has more time and energy for other projects and activities, and can be more effective. Better results.

Automotive

Automotive Agency Mobile Trade Shows

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows

Trade Shows B2B Conference Marketing

10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines

Airlines Exercises Fashion Print

5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. B2B decision-makers rely on research.

Advertising

Advertising Advertising B2B Reputation

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing

Marketing B2B Print Technology

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

JANUARY 9, 2018

In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. 6) Pitch the story to an industry newsletter. 1) Share the news internally.

Media

Media B2B Groups Conference

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile

Mobile Study Marketing Survey

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing

Marketing Employee Content Marketing Training

Public Relations Today

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Trending Sources

How to Book Speaking Opps In The COVID Era

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

The Evolution of Earned Media: Navigating Change

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Is Media Relations Getting Harder?

Procurement Secrets for Selecting the Best Automotive PR Agency

How B2B Marketing Can Get More out of Trade Shows

10 Do’s And Don’ts For Better PR Ideas

5 Ways PR Beats Paid Advertising

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

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