ImPRessions - Crenshaw Communications
MAY 22, 2018
Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.
Rock the Status Quo
NOVEMBER 12, 2014
It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media.
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Norton's Notes
SEPTEMBER 3, 2015
As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Content marketing (including PR) that impacts the bottom line (for B2B companies). What are you passionate about?
Rock the Status Quo
DECEMBER 10, 2015
” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. What can I do when I’ve maximized that audience?
OnePitch
NOVEMBER 17, 2022
Read below for the entire interview with Cassie: . We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech.
PRSay
MAY 6, 2016
An Interview with Ken Hunter, APR. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He develops communication strategies that grow relationships.
Sword and the Script
OCTOBER 16, 2018
That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. See these related interviews: Managing Media Relations for a Publisher; Off Script No. It just doesn’t work that way.
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