Rock the Status Quo

DECEMBER 10, 2015

Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. What can I do when I’ve maximized that audience?

Pitching 100

Pitching Real Estate Banking How To 100

Solo PR Pro

AUGUST 9, 2022

After graduating from the University of Central Florida, where she conducted research in virtual reality and password information security, Ebony took a job with 7-Eleven as part of the real estate department. The agency has worked with smaller B2B and B2C companies, consultants and startups, too.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Prohibition

MAY 6, 2020

Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. At present, the priority for B2B marketers has to be about showcasing value to existing clients and prospects alike. It’s about being realistic about your customer mind set. But how does that translate to online marketing?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

OnePitch

NOVEMBER 17, 2022

We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. I have found that the most challenging and rewarding time in PR is when the client doesn’t have any news and we need to get scrappy and tie into trends.

Strategy 52

Strategy Real Estate Media Pitching 52

Contently - Strategy

OCTOBER 4, 2018

” The user base is far more intergenerational than say, Instagram or Twitter, which means it’s prime real estate for content that recalls the reader’s “golden years,” whether you’re trying to connect with retirees over 65 or millennials recalling the ’90s. CongratsParents #EveryDayCare.

Brand 111

Brand Branding LinkedIn Instagram 111

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Google is starting to take up more and more of the real estate on the SERPs.

Interviews 28

Interviews B2B Blogging Real Estate 28

Waxing UnLyrical

DECEMBER 4, 2018

Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Trends 77

Trends Marketing Real Estate Public Affairs 77

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Waxing UnLyrical

APRIL 11, 2019

Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. Not only is content marketing by far the top digital priority for B2B marketers this year,” wrote the publication, “but it’s also the discipline most likely to get a spending hike this year.”. “Not

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Sword and the Script

OCTOBER 16, 2018

If you weren’t doing what you do now you’d be …real estate or finance. If you suddenly got 10% more marketing budget you’d spend it on… account based marketing (b2b) or Oktopost (b2c). One book, publication or blog you recommend for people to get smart on marketing automation is… Smart Insights.

Marketing 55

Marketing Real Estate Analytics Interviews 55

Waxing UnLyrical

MAY 27, 2016

Her expertise encompasses public affairs, media relations, social media and digital communications in both B2B and B2C communications in various sectors, such as government affairs, nonprofits, real estate and industrial manufacturing.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. However, no matter how hard you ply your craft, setting aside time each day for a few important reads is essential to staying current and making relevant PR decisions. The New York Post. The Skimm.

Agency 149

Agency Real Estate Journalism Fashion 149

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. The company was built out as a high-growth technology startup but it was really just a dressed-up real estate business. Boeing also seemed to de-prioritize the flying public in its response.

Real Estate 156

Real Estate Reputation System Sports 156