Ishmael's Corner
OCTOBER 4, 2015
The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick. Naturally, it hopes to make a positive impression. Better yet,more.
ImPRessions - Crenshaw Communications
MAY 22, 2018
Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Real estate company buyers are more likely to be paging through these journals than Wired.
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Contently - Strategy
OCTOBER 4, 2018
If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.
Victorious PR
JULY 25, 2022
Whether B2B or B2C, your business is only as good as your sales. We are the go-to agents and PR specialists for personal branding for startups and entrepreneurs, real estate professionals, cryptocurrency projects, and more. How to Use Your PR Coverage to Scale Your Startup.
Sword and the Script
JULY 24, 2018
In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.
OnePitch
NOVEMBER 17, 2022
As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country.
Prohibition
MAY 6, 2020
Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. At present, the priority for B2B marketers has to be about showcasing value to existing clients and prospects alike. It’s about being realistic about your customer mind set. But how does that translate to online marketing?
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