Presspage
AUGUST 24, 2023
First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. In a digital world overflowing with content, Porsche's journey of storytelling is a beacon of innovation.
Onclusive
FEBRUARY 14, 2023
If you work for an automotive brand, focus your efforts on environmental initiatives that will contribute to decarbonization of the automotive industry, while encouraging your customers to take steps to lessen their impact too. Be detailed Unsubstantiated storytelling leads to greenwashing accusations.
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Bianchi Biz Blog
NOVEMBER 1, 2021
Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal.
Burrelles Fresh Ideas
FEBRUARY 27, 2024
This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media.
Contently - Strategy
JULY 28, 2021
After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. In such a competitive automotive content landscape, figuring out what content to create and what questions to answer are key.
Presspage
JUNE 19, 2018
Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play.
Bianchi Biz Blog
MARCH 11, 2024
I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.
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