Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup
Burrelles Fresh Ideas
FEBRUARY 27, 2024
This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media.
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