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Suppliers Can Rev Up Auto’s Future at CAR MBS

Bianchi Biz Blog

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

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Successful Branding: Lessons Learned from Iconic Brands

Konnect Agency

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners. — .

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How to Improve Your Social Media Targeting

Cision

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

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Spotlight on a Solo PR Pro: Meet Meredith LeJeune

Solo PR Pro

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. But what pushes us towards certain brands? But how valuable is it?

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11 Tips for Choosing a Press Release Newswire

PR Fuel

What’s more, most PR companies offer these packages to small business owners. Make sure that they align with the needs of your business. At any cost, a press release company should be able to: Build Brand Engagement. For example, they’re in the automotive or manufacturing industry. By Industry.

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