Buzzstream
DECEMBER 15, 2021
Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.
Norton's Notes
JULY 17, 2014
Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0
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Buzzstream
DECEMBER 17, 2020
From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.
The Proactive Report
NOVEMBER 21, 2023
Audience analysis and tracking can help you with this. These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month.
The Proactive Report
NOVEMBER 21, 2022
Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge. use that old PR skill called content analysis. Content Analysis. Once you have the data. Identify the influencers in each node.
Doctor Spin
FEBRUARY 22, 2024
Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Develop the PR strategy and keep the PR plan updated. Gather actionable insights from data analysis and focus groups. Source: Journal of Accounting and Economics 5 Brown, L., Clement, M., & Sharp, N.
Lauri Pehar Borsh
FEBRUARY 18, 2019
ANALYSIS: Are you narcissistic if you’re on social media? The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR. Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend. I found myself defending […].
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