Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. Suppose you saw this on Facebook: “OMG my dad *ing HATES XYZ. How does it go wrong?

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Analysis How To Data Analytics 60

Shift Communications

NOVEMBER 24, 2014

However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you make all of that analysis effort and time worthwhile? The third spike is from our Facebook Page Cost Calculator.

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Analytics Data-Driven PR Marketing How To 155

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. Let’s take a look: The Facebook Paradox, Part 2: No Free Lunch. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Why Texas?

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Data-Driven PR Facebook Analytics Google 60

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

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Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. Your nature drives you to investigate, to dig, to understand the real story.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. Your nature drives you to investigate, to dig, to understand the real story.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. The platform scours social media, news sites and forums for mentions of these words, which can be exported for further analysis. Another data source G.W.’s

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