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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. This involves being genuine and sincere in communication.

Crisis 84
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing.

Ethics 97
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CEO social profiles critical comms tools during COVID-19

Communications Conversations

But one channel has given a handful of companies a huge leg up on others in the crisis communications game: personal CEO social media profiles (mostly, on LinkedIn). WHY #3 – these profiles are more personal and “human” vs. email and other channels that come across as messages obviously penned by communicators.

Tools 78
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. They are up more than 300% over last year.

Travel 40
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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

Read: Emory’s Excellent Crisis Communication on Facebook. To do so on behalf of the RCSI Bahrain – which, as you know, is a great strategy for developing credibility, trust and brand awareness. We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region.

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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62